Why I Pick up Trash at the Beach

Ryan Holiday
5 min readAug 17, 2022

I have lived on a rural country road for many years.

It is unpaved and unmaintained by the county or the state, lined with trees, and more frequently crossed by deer and jack rabbits than people.

It’s a throwback to an older, simpler way of life.

It’s also a throwback to a scene I’ve always remembered from Mad Men, where Don Draper and his family finish their picnic and then nonchalantly throw all their trash into the grass below.

My experience walking and running and biking and driving on this road has been to witness the return of that attitude. People dump tires and old mattresses. They dump debris from construction sites. They dump beer bottles and candy wrappers. They dump illegal deer kills and for some inexplicable and alarming reason, a lot of dead dogs.

At first, this just pissed me off — especially because the nails kept giving me flats. It made me angry at humanity and the place that I lived. I tried calling the police and animal control and my local politicians — of course, they did nothing. I put up cameras which did nothing. I despaired about the climate and the future. I thought about moving.

But then one morning on my walk with my kids, a thought hit me that was both freeing and indicting. How many times do I have to walk past this litter, I…

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Ryan Holiday

Bestselling author of ‘Conspiracy,’ ‘Ego is the Enemy’ & ‘The Obstacle Is The Way’ http://amzn.to/24qKRWR