This Decision Changed My Life and My Business

Ryan Holiday
6 min readMar 10

I know someone that spends close to $20,000 a month on a publicist.

I know an author who spends something like that out of their own pocket each month on what’s called co-op, or extra prominent placement at airport bookstores.

I know many people who spend more than that on advertising.

Ryan Holiday

Bestselling author of ‘Conspiracy,’ ‘Ego is the Enemy’ & ‘The Obstacle Is The Way’