2 Years Of Lessons From Running My Own Bookstore

Ryan Holiday
9 min readMar 27

It is only from doing hard things, the Stoics said, that we learn what we’re capable of.

A little over three years ago, my wife and I had the craziest idea we’ve ever had in our lives: to open a bookstore in Bastrop, Texas.

Opening a small business is always hard. But opening a small business during a pandemic in a small town in rural Texas? To call it a

Ryan Holiday

Bestselling author of ‘Conspiracy,’ ‘Ego is the Enemy’ & ‘The Obstacle Is The Way’ http://amzn.to/24qKRWR